Independent website personalization guides
Make your website more relevant to the people already visiting it.
PersonalizationHub explains website personalization, audience segmentation, dynamic content, and the software used to turn visitor context into more useful on-site experiences.
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Website personalization
Understand the signals, rules, content changes, and measurement behind personalized experiences.
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Audience segmentation
See how behavior, campaign context, CRM data, and declared preferences can create useful audience groups.
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Personalization software
Compare tools by use case instead of choosing the platform with the longest feature list.
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Featured platform
RightMessage for existing-site personalization
RightMessage currently focuses on changing website copy, CTAs, forms, offers, and other content using ESP/CRM data, quiz and survey answers, campaign context, and on-site behavior.